Week 17: Wrapping it up Final Post

My viewpoint on social media has changed for the fact that social media is now more used on business and advertising. Before when social media came out it was supposed to be more connecting with friends and family. Then it moved a little towards networking and connecting with anybody in the world. Now, it is used more than ever in trying to attract consumers to buy a product or even just to attract more people to a business page.

From taking this class, I do have a way better understanding of how to use social media to help develop a business. Although I still do not know 100% how to execute all the features it is a little better. I'm sure there are many ways to drive consumers to a business page. I'm going to search how to find ways to make the business pages more interesting to increase traffic to the platforms.

As I mentioned all throughout the semester my business in marketing and advertising for local businesses is not so much related to social media platforms as we are more into face to face cold calling and appointments. But Social media is free and it would not hurt to have one and maybe get a few leads from it. I would like to use these social media platforms to show the different types of ads that we do and the results that we produce for businesses.

I do own a business, but we do not start until next year. I'm trying to use this class to learn about how I can maybe use social media to help my business. The problem that I face is that it is more effective to have an impact on business owners if it is face to face rather than through social media. I will make social media platforms for my business and I will see and check if there will be growth. We have developed a new feature in our business that deals with Google analytics which shows how much we are driving consumers to business owners websites. The way people are buying nowadays is changing. They usually go on the internet first to check before they buy a product, so I believe that this feature will be extremely important.

My overall reaction to the class is that it was a great learning experience. todays world is heavily focused on apps and online that this is essential to know when running a business. Social media has never influenced the market so much than it is now. I really enjoyed how the class made us create many different types of social media platforms to explore which one is best for the business. I highly recommend that everyone take this class because this deals with not only business, but consumers as well.

Week 16: planning Your Future post #2

I had commented on Rhezaii, Sadegh blog. The other person in my group Michael Roth did not have a blog post for week 16.

Week 16: Planning Your Future Post #1

Overall this class has been very fun to work with. I especially enjoyed the Facebook aspect of it because it automatically linked to current Facebook and it was easy to access the business page link. It was also fun for me because I felt that I was getting constant likes and views on there than any other social media platform. the ones that I did not really enjoy was Twitter because I had trouble making the account and was not all that familiar with that platform.

Honestly, with the type of business that I have, there is not much of a social media platform that would work well with my business. Although Facebook might help as business owners who have Facebook might be able to catch my business page and it might create a lead. The one that might help my business the most would have to be the different apps where it allows you to connect and network with other people. There is one called Meetup where you can input the type of people you want to meet with and sets up a time.

I do not believe we should spend too much time on social media marketing. Our business is focused more on in person cold calling. Social media has the potential to help but not that much.

My rough draft of next months content to help grow and improve my business is to post the new feature that we will be presenting in our business, which is the production of solo postcards. We would also present a new design on our ads which provides a more simple coupon and viewer friendly for consumers. We would post this all throughout the social media accounts so that everyone will see what we have improved.

Week 15: Optimizing Yourself and the Company Post #1

The feature of Google Analytics that will help my business the most has to be Analytics Intelligence because obviously it is very important to know how your business is doing on a regular basis. Another feature we can definitely use and is probably the most important is the Advertising Reports. This is important because it shoes and tells you how many people has clicked on your online ads. It shows the traffic of people that are viewing your online material. Data Collection and Management would also have to be an important feature to have because it would help me manage and organize all the different pieces of data that I would have on all the businesses that I encounter.

Week 14: Developing Online Advertising

The first ad is the ad that I will use for all my social media accounts. I believe that this will be effective because it has a great logo with the American colors on it. It has a great "call to action" when it states "Like getting money into your mailbox". Finally it also has a picture of food in which people are always attracted to. It shows that we also have an online website and has the money mailer phone app. The second app I will also include because it shows the sample ad that will be shown if you sign up with money mailer. 

An objective is the purpose of posting your ad on social media. Most people might use it to try and attract more customers. Some businesses will use an ad to create more leads or just to promote awareness that they are around. The objective that makes the most sense for my business has to be the leads and awareness. The best case scenario for me would be to try to create leads for me to connect with business owners who want to market their business. Also to just show everyone that we are a legit business that really works for businesses. The fact that we have a Little Caesars that has linked up with us shows that we can work for everyone! 

week 13: Online Marketing Post #2

As I mentioned earlier, Money Mailer is not a business that can use too much advertising online because we tend to target business owners instead of regular customers. As far as ads go, I think we could use Facebook somewhat to post a prospecting ad there and show how effective we are in marketing. I do not believe that we need to have that constant, maybe once or twice a month so that we are not annoying. The type of Facebook advertising we could use would be prospecting ads and lead ads to show users. It does not cost too much to produce these ads and I think that if we only do it a few times a month it would generate the best results for my business.

The boosts that were mentioned are very interesting. Since we are not planning to use online marketing too  often, I do not think that we need to boost our ads to make them easier to view by Facebook users.

Week 13: Online Advertising Post #1

1. Valpak
2. Groupon
3. Coupon books

I could not find 5 businesses that are competitors since in the specific marketing business that I have there is not too many competitors. Valpak is our greatest competitor and just like our business they do not use too much online advertising. Our business usually involves going out and cold calling businesses. Not sure how Valpak, Groupon and Coupon books work, but for Money Mailer we have a few ways of advertising. We create an ad that we put into out coupon books. We have an online website where we portray our business.

The advertising online in Facebook and Twitter are interesting. What draws my attention is how they show you ads that are in particular to your interests. Somehow they know how to track your interests and show you the right type of ads. Their call to action is by putting an ad into your newsfeed. Yes they use images to show what they are trying to sell you. The ads that are annoying are the ones that keep popping up when you try to watch a video.

For my business I obviously have to side with the traditional advertising because that is what our business is all about. For most businesses the online advertising would be the most effective because of how the society is trending towards the social media. Although we do have a Money Mailer app and a website.