1. Valpak
2. Groupon
3. Coupon books
I could not find 5 businesses that are competitors since in the specific marketing business that I have there is not too many competitors. Valpak is our greatest competitor and just like our business they do not use too much online advertising. Our business usually involves going out and cold calling businesses. Not sure how Valpak, Groupon and Coupon books work, but for Money Mailer we have a few ways of advertising. We create an ad that we put into out coupon books. We have an online website where we portray our business.
The advertising online in Facebook and Twitter are interesting. What draws my attention is how they show you ads that are in particular to your interests. Somehow they know how to track your interests and show you the right type of ads. Their call to action is by putting an ad into your newsfeed. Yes they use images to show what they are trying to sell you. The ads that are annoying are the ones that keep popping up when you try to watch a video.
For my business I obviously have to side with the traditional advertising because that is what our business is all about. For most businesses the online advertising would be the most effective because of how the society is trending towards the social media. Although we do have a Money Mailer app and a website.
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