One would think that the only use for social media is for people who want to connect with friends and family. In today's world this is not the case. Certain apps and social media platforms have been utilized specifically for business purposes. Some are used more for personal reasons and some more for business. The next few paragraphs will discuss which ones I believe are used for personal and business.
For me, the social media platforms that are used for personal use are Instagram, Twitter and Snapchat. I've noticed from being on those apps that not much ads and marketing are shown on them. Instagram does have marketing on them, but not as much as others such as Facebook. Instagram for me is more of a personal platform for pictures and stories. Twitter especially is a personal social media platform because you just post about how you are feeling or experiencing. Although it can be used for the "word of mouth" marketing as well. Snapchat is a personal use platform because it just shows short pictures of things that you take pictures of throughout your day.
The social media platform that can be used for business are Facebook, Yelp, , etc. These are definitely platforms used for business. Facebook, there always ads on the side on in your news fed that encourage you to purchase something. Not only that, but Facebook also knows your interests by the things that you like and therefore, uses that to market things you like. Yelp is definitely a business platform because its an app where people can say good or bad things about a business or service. People read these reviews to help them make a decision on if they will go there.
In reality, social media platforms are all used for both personal and business purposes, just some more than others. Marketing has taken over social media because they know that people are on social media everyday. Social Media has been one of the most used things in our world today. Businesses and marketers understand this and have taken advantage by posting their products or services to people who have interest in their stuff. Businesses know how to track what you like online and what are your interests to know who to target.