My viewpoint on social media has changed for the fact that social media is now more used on business and advertising. Before when social media came out it was supposed to be more connecting with friends and family. Then it moved a little towards networking and connecting with anybody in the world. Now, it is used more than ever in trying to attract consumers to buy a product or even just to attract more people to a business page.
From taking this class, I do have a way better understanding of how to use social media to help develop a business. Although I still do not know 100% how to execute all the features it is a little better. I'm sure there are many ways to drive consumers to a business page. I'm going to search how to find ways to make the business pages more interesting to increase traffic to the platforms.
As I mentioned all throughout the semester my business in marketing and advertising for local businesses is not so much related to social media platforms as we are more into face to face cold calling and appointments. But Social media is free and it would not hurt to have one and maybe get a few leads from it. I would like to use these social media platforms to show the different types of ads that we do and the results that we produce for businesses.
I do own a business, but we do not start until next year. I'm trying to use this class to learn about how I can maybe use social media to help my business. The problem that I face is that it is more effective to have an impact on business owners if it is face to face rather than through social media. I will make social media platforms for my business and I will see and check if there will be growth. We have developed a new feature in our business that deals with Google analytics which shows how much we are driving consumers to business owners websites. The way people are buying nowadays is changing. They usually go on the internet first to check before they buy a product, so I believe that this feature will be extremely important.
My overall reaction to the class is that it was a great learning experience. todays world is heavily focused on apps and online that this is essential to know when running a business. Social media has never influenced the market so much than it is now. I really enjoyed how the class made us create many different types of social media platforms to explore which one is best for the business. I highly recommend that everyone take this class because this deals with not only business, but consumers as well.
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