Adding human interest to a post can definitely appeal to peoples emotions. Studies show that people buy with emotions rather than information. The content of an ad or presentation needs to be able to impact the buyer emotionally for a good effect. I believe it makes sense to add a personal touch to the post if obviously you have experienced something related to the post that the consumer may be interested in. You want o build some sort of connection with the buyer an make your post interesting and not boring. It is not appropriate to add a personal touch to a post if it is something that you have not experienced anything. It might not be right to add a personal touch if it might offend the viewer.
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