Week 3 Part 2: Examples of 5 Businesses

1. 24 Hour Fitness

URL:

 https://www.24hourfitness.com/?adb_id=PPC_ADB_ACQ_022018_JS190220ACQ&s_kwcid=AL!6388!10!72430394788066!72430579756958&ef_id=XQlgVgAAALP_KV39:20190907181340:s

- https://www.facebook.com/24HourFitness (Used frequently) (Last post: 9/7/19)
- https://www.instagram.com/24HourFitness/ (Used Frequently) (Last Post: 9/7/19)
- https://twitter.com/24HourFitness  (Used Less Frequently) (Last Post: 8/23/19)
-  https://www.youtube.com/24HourFitnessInc (Not Frequent) (Last Post: 1 Year ago)

Analysis on 24 Hour Fitness:

24 hour Fitness for the most part is very active on social media. They are definitely using their social media well since they have a ton of followers. They are very active on Facebook, Instagram posting alomst everyday. Twitter is still active but not that much. They do not use YouTube that often because the last post was a year ago.

2. Planet Fitness

URL:

https://www.planetfitness.com/gyms/?msclkid=004c683360f31dbca238354098d2733c&utm_source=bing&utm_medium=cpc&utm_campaign=PF_National_Evergreen_Brand_RMK_New&utm_term=planet%20fitness&utm_content=PF_General_Exact_Step1&gclid=COjUuuisv-QCFcFegQod490O8Q&gclsrc=ds

- https://www.facebook.com/planetfitness (Used Frequently) (Last Post: 9/7/19)
- https://twitter.com/PlanetFitness (Used Frequently) (Last Post: 9/6/19)
- https://www.instagram.com/planetfitness/ (Used a little less Frequently) (Last Post: 9/3/19)
- https://www.youtube.com/user/planetfitnessnh (Not Frequent) (Last Post: 1 Year Ago)

Analysis on Planet Fitness:

Planet Fitness had the same exact pattern as 24 Hour Fitness where they are very active on Facebook, and Instagram, slightly on Twitter and not very frequent on YouTube.

3. Crunch Fitness

URL:

https://www.crunch.com/

- https://www.facebook.com/CRUNCH/ (Somewhat Frequent) (Last Post: 9/3/19)
- https://www.instagram.com/crunchgym/ (Used frequently) (Last Post: 9/8/19
- https://twitter.com/crunchgym/ (Frequently) (Last Post: 9/6/19)
- https://www.youtube.com/crunch (Frequently) (Last Post: 9/1/19)

Analysis On Crunch Fitness:

Crunch Fitness the same exact social media links as the previous two gyms, although the activity is different. 24 Hour fitness and Planet Fitness were posting on FB and IG everyday, while Crunch posts every few days but post on YouTube every couple weeks.

4. Fitness 19

- Fitness 19 apparently did not have a website. They only had a website for the specific store locations and those did not have any social media attached to it.

5. Chuze Fitness

URL: https://chuzefitness.com/

- https://www.facebook.com/ChuzeFitness/ (Used frequently) (Last Post: 9/8/19)
- https://www.instagram.com/chuzefitness/ (Used frequently) (Last Post: 9/8/19)
- https://twitter.com/chuzefitness/ (Somewhat frequently) (Last Post: 9/3/19)
- https://www.youtube.com/user/TheChuzeFitness/ (Not frequent at all) (Last Post: 5 Years ago)
- https://www.pinterest.com/chuzefitness/ (Not Sure) (Not sure)

Analysis on Chuze Fitness:

Chuze Fitness is very active on the accounts of Facebook, Instagram and Twitter. Seems like they have no interest to continue posting on YouTube since they only posted 5 years ago. I wasn't able to check Pinterest because I do not have an account and I'm not sure how it works.

What Have I Discovered from my Research:

I chose to research on Fitness Clubs because I love to go to the gym almost everyday so it is something of my interest. Fitness clubs in general are places that the community loves. Just like me, many people go to the gym almost everyday because it becomes a passion and something that we all enjoy. This leads to it's clients following the fitness club on social media.

From the research that I have discovered, pretty much every fitness gym is very active on social media. For whatever reason, Fitness 19 did not have a website for me to check. Everyone was very active on Facebook, Instagram and Twitter as they posted almost everyday. I think they must be active on these apps because those apps are the most used by people. I noticed that only Chuze had pinterest, which was very interesting. Most Fitness clubs were not active on YouTube, except for Crunch fitness.